Thinking about what is the all-time video format for YouTube? Join the club.
With over 2 billion users, well-nigh no competitors, and a tsunami of consumer attending, information technology should come as no surprise that more and more than businesses are investing their ad dollars in YouTube videos.
Why Is Finding the All-time Video Format for YouTube Important?
Every bit consumers spend more and more time watching online videos, thinking virtually the best video format for YouTube makes perfect sense. Information technology's an important question to consider as you lot're trying to convey the value of your products and services to your audition.
Every story you're trying to tell has unique elements, context, and other variables. Addressing and leveraging each of these unique variables will result in the most compelling video possible.
Merely along with those creative elements, the technical side of video creation must come into play. Selecting the best format in which to upload your YouTube video will impact the quality that comes through to your audience.
Video marketers know that when it comes to choosing the right video format when creating an constructive and engaging video for YouTube, that the solution is not one-size-fits-all.
Why?
Because depending on which computer, website browser, and platform the audience uses volition determine how different video formats perform. This can easily get overwhelming, which is why nosotros've written this article.
Keep reading to learn more virtually the best video format for your specific use instance.
Supported File Formats for YouTube
YouTube specifies the post-obit supported file formats.
- .MOV
- .MPEG4
- .MP4
- .AVI
- .WMV
- .MPEGPS
- .FLV
- 3GPP
- WebM
- DNxHR
- ProRes
- CineForm
- HEVC (h265)
So the beginning thing you should do is check to ensure that your video has been created in 1 of the above formats. If your video has already been created and is non in i of these formats, be sure to catechumen it before uploading it to YouTube.
Only then this question remains: but which is the best video format for your YouTube video?
Best Video Formats for YouTube
According to YouTube, the best video format for a total Hd video (1920×1080 px) is MP4. YouTube goes on to specify other best practices, which include:
- H.264 codec
- 15-xx Mbps
- Audio codec AAC-LC
Only what if y'all don't need a full Hard disk video? And so which is the best video format for you?
Remember, different platforms cater to different audiences and have unlike format and length requirements. And so exist sure you're not making a common error like then many other e-commerce businesses.
Like we said earlier, ane size does non fit all. And then go on reading to see which video is best depending on the driving factors in your video.
MP4
Virtually all devices and platforms support MP4, which is why it's considered to be the most universal format. With the capacity to store video files, audio files, text, and withal images. MP4 delivers loftier video quality while keeping file size relatively small.
Driving Cistron: Preserving space while delivering high quality
MOV
Apple's MOV was specifically designed for QuickTime Thespian, just is compatible with Windows. Quality is especially loftier, so MOV will take upwardly quite a bit of space on your device.
Driving Factor: Delivering exceptional quality
WMV
Microsoft'south WMV is too compatible with Mac. Merely like MOV, the WMV format provides exceptional quality merely the trade-off is a big file size.
Driving Factor: Delivering exceptional quality
FLV
FLV was designed for the Adobe Wink Video Player. And then all browsers and video platforms supports the FLV format. Only non all devices can say the same.
Driving Factor: Small file size allows for quick download.
Other Technical Considerations for Your YouTube Video
While choosing the all-time video format for YouTube is important, there are other technical considerations to proceed in heed.
File Size
The maximum size is typically 128GB or 12 hours and it's of import not to exceed this limit.
What if your video is longer than that?
Well, you can shrink it using a video editor prior to uploading information technology.
Aspect Ratio
For the best video format for YouTube, stick to the xvi:9 aspect ratio, which represents length to width.
While you can upload videos with other aspect ratios, 16:9 aspect ratio ensures that your video looks great on mobile devices also as desktops.
Resolution & Frame Rate
To optimize resolution, record your video in 1080p since this is considered Hard disk.
1080p looks great on all devices. This is especially truthful if your frame charge per unit is solid, which ways somewhere between thirty and threescore frames per second (fps). Annihilation less than 30 fps will appear blurry.
If y'all're using your smartphone to tape, you lot only need to brand certain the telephone has a decent camera. To optimize your video, be sure that your phone tin can record up to 2160p.
Leverage the Power of YouTube Today
There is so much untapped potential in the market. A properly optimized YouTube video is the manner to tap into those valuable opportunities. But without the right video format, y'all hazard letting the ability of your YouTube video sideslip through your fingers.
Recollect, the technical aspects of your YouTube video are but as important as the creative elements you contain.
And it's equally every bit of import that business owners and marketing directors be honest with themselves:
- Exercise you accept the technical expertise to principal those technical elements?
- If not, do y'all have the fourth dimension, energy, and bandwidth to learn that expertise?
Don't worry if "no" is the answer to those 2 questions. Information technology makes perfect sense, afterwards all, since yous've got a business to run.
The good news is that to properly leverage YouTube to plant a competitive reward in your marketplace, you don't need to practise it alone.
At Levitate Media, nosotros believe that video can assist whatever company in the earth finer introduce their offering or expand brand recognition. That's why we're happy to piece of work with companies that are brand new kickoff-ups likewise equally established multinational corporations to leverage the power of YouTube videos.
Contact united states today to acquire more.
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